‘Family Is Number One’: Bieber’s Halloween Sparks Internet Frenzy
‘Family comes before the music for us.’ With those words in a recent interview, Justin Bieber let the world know he has his priorities straight. And this Halloween, he and his wife, Hailey Bieber, didn’t just show up – they stole the show. Brace yourself: Instagram practically caught fire as the Bieber crew posted their iconic Incredibles costumes, with little Jack Blues Bieber making his public Halloween debut and the family squashing all rumors of household drama, loud and clear.
Justin, 31, donned a muscle-padded Mr. Incredible suit, Hailey, 28, stretched reality as an Instagram-ready Elastigirl, and one-year-old Jack transformed into the cutest Jack-Jack the internet has ever seen. The family’s pictures triggered waves of adoration and speculation, fueled in part by Hailey initially posting solo snaps and costume teasers-fans wondering, where’s Justin? The pop megastar then wiped away doubts, uploading those full-throttle family photos to his own feed, proving the Biebers are as in sync as ever this All Hallows’ Eve.
According to Elle, Hailey shared a carousel of Jack’s first big Halloween moments, with fans gushing over his second costume: an action-figure-perfect white hoodie stamped with Justin’s teen pop face from the legendary My World Tour. Talk about legacy!
This is what family values look like in 2025, one conservative commenter wrote, applauding the Biebers for embracing parenthood and tradition-something ‘rare in the Hollywood crowd these days.’
If there was any question about who runs October 31st, it belongs to the Biebers. As social media erupted, more and more Americans seemed enamored not just by celebrity status, but by the clear message being sent: their marriage is solid, they’re cherishing family, and they’re putting faith in the next generation.
Bieber Business Bombshell: Hailey’s $1 Billion Beauty Empire and Mom Power
If anyone thought Hailey would coast on red carpet fame, they’re in for a shock-and maybe a lesson or two. This isn’t just a family enjoying spooky season; it’s a powerhouse duo juggling parenthood with colossal business success. In a move that stunned both Wall Street and Main Street, Hailey’s Rhode skincare brand was acquired by e.l.f. Beauty for a staggering $1 billion in May 2025, including $800 million in cash and stock up front, and a projected $200 million bonus if growth targets are met.
Hailey isn’t stepping back either. As Marie Claire reports, Hailey remains Chief Creative Officer and Head of Innovation at Rhode, calling the shots on product development and marketing, while also serving as a strategic advisor to the entire e.l.f. operation. That’s real motherhood and real ambition playing out in the public eye-something that’s become alarmingly rare in a culture hooked on fast fame and fleeting trends.
This year’s Halloween celebration offered up more than just cute costumes. It was the backdrop for what’s fast becoming a generational American business story, with Hailey transitioning from model to mom to billionaire entrepreneur-without slowing down. In the past 12 months alone, Rhode racked up an astonishing $212 million in sales and is already planning to launch at Sephora locations across the U.S. and U.K. before the year is out (see Boston.com’s report on Rhode’s explosive growth).
‘I never thought I’d see a major celebrity promoting marriage, family, and business so openly and successfully,’ said one fan on X (formerly Twitter). ‘This is the role model my daughters need.’
While some mainstream commentators fixate on the couple’s past, real Americans seem to appreciate their willingness to talk openly about motherhood, entrepreneurship, and legacy-core conservative ideals if there ever were any. Hailey, in particular, has spoken candidly about the emotional highs and lows of new motherhood, describing postpartum as “the most sensitive time I’ve ever gone through” (Vogue via Wikipedia), and she credits Justin’s early fame with giving her strength to navigate public scrutiny.
Setting the Stage for 2026: Family First, Marriage Strong, and Conservative Values
As much as their costumes dazzled and their businesses soared, the biggest message from the Bieber family this Halloween rings crystal clear: they’re here to lead by example-and it’s time for Hollywood to take notes. One need only scroll Instagram to spot praise for the Biebers’ decision to center their lives around marriage, family, and old-fashioned fun, eschewing the chaos and commotion that too often plagues celebrity homes.
The Halloween spectacle wasn’t just about fancy outfits; it was about cementing family traditions and legacy. Hailey recently hinted she’s ‘open to more children,’ and Justin’s Instagram debut of Jack back in August 2024 announced with pure joy: “WELCOME HOME”-that iconic message, paired with a newborn foot wrapped in a blanket, signaled a new era for the pop legend’s household (Elle previously chronicled Jack’s arrival).
Posting together as a family, with Hailey wearing a cleverly staged Elastigirl shot that cutely mimicked the film’s stretchy powers, the pair got the last laugh on their doubters-and made Halloween headlines nationwide.
So what does this mean for the celebrity landscape as 2025 gives way to an election year? With Americans hungry for authenticity, stability, and traditional values, families like the Biebers serve as a counterweight to the entertainment industry’s wilder trends. Conservatives and Republicans alike are hailing their Halloween not just for style points, but for the substance that’s been missing from pop culture for far too long.
Only time will tell if their staying power will shape a bigger conversation around the value of family, faith, and entrepreneurship. But for now, one thing’s for sure: the Biebers’ Halloween celebration has started a national conversation about what really matters. Hollywood-take notes.
